June 20, 2010 by Rob Hurlbut
Imperial Beach’s Dinosaur Cage At Sunset
The Dinosaur Cage, as it’s referred to is a defunct HF radio listening station the Navy constructed in the 1960’s to detect, monitor and plot the location of Soviet submarines. There are 14 other AN/FRD-10 stations around the world, but only two, in Canada are still operating. The largest ring is 845 feet in diameter and the smaller inner ring is 747.5 feet in diameter. The Dinosaur Cage is on the Southern tip of Coronado in Imperial Beach, CA an area that I go through often, and little did I know it would drive traffic to my blog.
Looking at web traffic statistics for my blog is very, very helpful for creating content that people will find and enjoy browsing through. For example, I have discovered, by looking at my web traffic stats that a lot of people discover my site by searching for “dinosaur cage.” I have a few other pics and post that feature the Dinosaur Cage, so the search engine found that content that lead to my site. People are interested in photos of the giant, round antenna and information about what it is. What that means for me as a photographer and blogger is that I can create a post with content that already know people are searching for.
So what do I do? I take a great sunset shot of the Dinosaur Cage sitting majestically on the southern tip of Coronado, write a couple paragraphs that include the words “dinosaur cage” a few times, include some quick and helpful facts and then throw in a link to a site that can give a complete description of the Dinosaur Cage. That means that from now on, when some one searches for “dinosaur cage” they’ll find this post along with the picture. That’s the nut’s and bolts of SEO and it is infinitely better at driving traffic than whatever metadata can be attached to a photo. Useful content will drive the traffic that leads people (potential clients) to the photography, which is what I actually want. Photographers! You must have keyword dense content on your site or no one will ever see your photography.